The rural community can be and should be the center of life in the region. Customers interested in organic food retailers, who have already established a relationship with their region, know and buy regional products. However, at first sight, the regional origin of products is not obvious to the majority of consumers, and a regional image of the store is often barely noticed.
Trends for land development and infrastructure
This calls for innovative communication strategies of the Napoleon Michigan community that also draw attention to regional products for less involved customers.
A form of communication that is often discussed in theory is, for example, “storytelling”, which, in the form of a story, conveys to the customer a specific core message relating to the product or the producer and, through the type of communication and presentation, tries to create an emotional relationship to the product or to build up to the producer.
The Napoleon Chamber of Commerce provides for commercial and agricultural development of the region. Thus it offered support in the exchange of information that was as interesting as possible under the title “Tell Stories!” The questions were in the foreground:
- How can stories be made visible for the Napoleon Michigan community visitors?
- How the special moods can be created?
Supporting small rural communities through the Rural Development Action
Since connections to the central of the district is often technically complex and economically not worthwhile for relatively few users, many small rural communities are so far excluded from the infrastructure. The federal and state governments are attempting to remedy this shortcoming with financial support.
Napoleon Chamber of Commerce provides for the regular guided tours on about 200 almost forgotten and unusual vegetables, herbs, flowers and their history. Market stalls and seminars on the foundations of seed multiplication also seek contact with customers and thus also promote public relations.
The region promotes the strengthening of rural areas, Napoleon Michigan among others at the community level, through the Municipal Rural Development Programs. If interested in it, rural communities can decide to carry out a rural development action, ie:
- Objective analysis of the current situation of the municipality
- Mobilization of citizen participation: strengths analysis and suggestions for improvement
- Development of a customized Municipal Rural Development Programs with a strategy and coordinated projects
- Implementation of the Projects during 10-15 years.
In theory the national food market is large enough and stable enough to supply all regions. But for the more practical and stable economic conditions the development of agriculture sector is heartily welcomed in the Napoleon Michigan rural community. It is especially notable because the agriculture remains the main sector of income and employment, apart from the development of the touristic sector.
Inclusive decision-making for farmers and rural communities
Rural and agricultural development projects and programs can greatly benefit from the integration of communication for development by enhancing participation. In fact, stakeholder engagement is made more necessary than ever today, as climate change and natural disasters affecting rural livelihoods require adaptation strategies specific to a given community and site.
Ideally, to reach the full potential of agricultural and commercial development, communication for development is planned to be integrated into development projects of Napoleon Michigan. The basic principle is that sustainable development and social change requires the active and conscious participation of farmers and retailers at all stages of the development process.
Under the guidance of the Napoleon Chamber of Commerce the communication for development programme combines different media and participatory methods – including community radio, video and modern information and communication technologies – to ensure a more equitable access to information, knowledge sharing and information sharing.